E-commerceAI integration

An AI chatbot that turns store visitors into leads

ChatWidget Pro with GPT-4o answers shoppers 24/7, qualifies them and hands hot leads to managers.

Client
Zefir Fashion Store
Industry
Fashion retail
Location
Kyiv, Ukraine
Year
2024
Duration
3 weeks
[ What the client got ]

2.8× more leads from the same traffic

  • Visitor-to-lead conversion
    Before1.4% After3.9%
  • Leads per month
    Before310 After870
  • Chats handled without a manager
    340 / month
  • First response time
    Before4 h After8 sec
01

Challenge

Zefir had steady traffic from Instagram ads, but only 1.4% of visitors ever left contact details. Questions about sizes, fabrics and delivery came in at night and on weekends, and by the time a manager replied the shopper was gone.

02

Solution

We installed ChatWidget Pro and trained it on the catalog, size charts and delivery rules. The bot opens a conversation based on behaviour — time on a product page, exit intent — answers in the shopper's language and asks for a phone number once the intent is clear.

Qualified leads go straight to the store's Telegram with the full chat history, so managers pick up mid-conversation instead of starting from zero.

03

Results

Traffic didn't change — what changed is how much of it turned into conversations. The bot now starts a dialogue with every hesitating visitor, answers sizing and delivery questions instantly and collects a phone number before the visitor leaves.

Managers stopped answering the same ten questions and work only with qualified leads that already know size, model and delivery city.

We added ChatWidget Pro to our store — in the first month the bot handled 340 conversations without managers. Conversion went up noticeably.
CEO, Zefir Fashion Store
[ Next step ]

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