A multi-currency store that doubled online sales
A WooCommerce store with multi-currency checkout, live stock sync and a size advisor for 12 countries.
Online sales grew from €540k to €1.2M a year
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Yearly online sales
Before
€540kAfter€1.2M -
Conversion rate
Before
1.6%After3.1% -
Returns due to wrong size
Before
22%After9%
Challenge
The old store showed prices only in Danish kroner and synced stock with the warehouse once a day. International buyers abandoned carts at checkout, and every fifth order came back because of the wrong size.
Solution
We redesigned the catalog and checkout, added multi-currency prices with local payment methods and a live sync with the warehouse system. A short size advisor recommends a size from height, build and preferred fit.
After launch we stayed on a support plan: monthly speed checks, plugin updates and seasonal landing pages.
Results
Shoppers abroad finally paid in their own currency and saw real stock levels, so cart abandonment at checkout dropped by a third. The size advisor cut returns more than twice — which, for a knitwear brand, went straight to the margin.
The team now runs the store without developers: products, prices per country and promotions are managed from one admin.
For the first time our online store sells more than our two physical shops together.
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