[ Google & Meta Advertising ]

Tracking that shows which ads pay off

GA4, Google Ads and Meta measuring the same leads, calls and sales — so you stop guessing and budget follows results, not clicks.

  • 3–7days to set up
  • 1source of truth for leads
  • GDPRconsent-aware setup
  • Google Ads
  • Meta Pixel
  • Google Tag Manager
[ What you get ]

What is included

GA4, Pixel, conversion events, form tracking, call clicks, dashboards, and campaign QA.

  1. 01

    Measurement plan

    A short list of events that matter: leads, calls, bookings, purchases.

  2. 02

    Google Tag Manager setup

    One clean container instead of scripts scattered across the site.

  3. 03

    Form and call tracking

    Submissions, phone clicks and WhatsApp clicks tracked as conversions.

  4. 04

    Ad platform conversions

    The same events imported into Google Ads and Meta for bidding.

  5. 05

    Campaign QA

    UTM rules and test conversions checked before each launch.

  6. 06

    Looker Studio dashboard

    Spend, leads and cost per lead by channel on one page.

  • Platforms report different numbers

    Google, Meta and analytics never agree on how many leads you got.

  • You run ads without conversions

    Campaigns optimise for clicks because nothing else is measured.

  • Calls are your main lead source

    You cannot tell which ad or keyword made the phone ring.

  • You are about to start ads

    You want the measurement right before the first euro is spent.

[ Process ]

How the work moves forward

Five clear stages with a result at the end of each. You see progress every week and approve each step before the next one starts.

  1. 01 · Audit

    Check the account, site and tracking

    We review past campaigns, your offer, the landing pages and what is actually being measured.

    1 week
  2. 02 · Measure

    Fix tracking first

    Conversions, calls and forms are set up in GA4, Google Ads and Meta before any budget is spent.

    3–5 days
  3. 03 · Launch

    Build and launch campaigns

    Structure, keywords or audiences, ad copy and creatives aligned with one clear offer per page.

    1–2 weeks
  4. 04 · Optimise

    Cut waste and scale winners

    Search terms, bids, audiences and creatives reviewed weekly against cost per lead or sale.

    Weekly
  5. 05 · Report

    Report in plain numbers

    A monthly review of spend, leads, sales and the next tests — no vanity metrics.

    Monthly
[ Scope ]

Three ways to start

Typical scopes for this direction. The exact estimate comes after a short brief — usually within two business days.

  1. Option 01

    Launch

    One platform set up properly, with tracking and a first campaign.

    • Tracking setup
    • Campaign build
    • First-month optimisation
    2–3 weeks Get an estimate
  2. Option 03

    Full funnel

    Ads, landing pages, tracking and CRM reporting run as one system.

    • Multi-channel campaigns
    • Landing page CRO
    • Lead-to-sale dashboard
[ FAQ ]

Questions before we start

Short answers to what clients ask us most often.

Ask your question All questions and answers
Why do platforms show different numbers?

Each uses its own attribution window and model. We align events and explain which number to use for which decision.

Does this work with our cookie banner?

Yes. We connect tracking to your consent tool and set up Google Consent Mode, so tags respect each visitor’s choice.

Can you track leads all the way to a sale?

Yes, if your CRM can send back the outcome — we can import qualified leads and sales into Google Ads and Meta.

Will tracking slow down the site?

A clean Tag Manager setup usually replaces several scripts, so the site often gets lighter, not heavier.

How much budget do we need?

For local services a test usually starts from €500–1,500 a month in ad spend; ecommerce and competitive niches need more. We size it to your cost per lead target before launch.

Who owns the ad accounts?

You do. Accounts, pixels and analytics are created in your name, and we work with access you can remove at any time.

[ Next step ]

Tell us about your project

Answer a few questions about your business — we will come back with a plan, timeline and estimate within two business days.