[ Google & Meta Advertising ]

Google Search Ads for people ready to buy

Campaigns that show your offer to people actively searching for it — built on tight keyword groups, clear ad copy and landing pages that match the search.

  • 1–2weeks to launch
  • Dailybudget control
  • Weeklysearch term review
  • Google Ads
  • Meta Pixel
  • Google Tag Manager
[ What you get ]

What is included

High-intent campaigns for services, local demand, ecommerce categories, and urgent requests.

  1. 01

    Keyword and competitor research

    High-intent terms, local variations and what competitors bid on.

  2. 02

    Campaign structure

    Campaigns and ad groups split by service, location and intent.

  3. 03

    Responsive search ads

    Headlines and descriptions written around your offer and proof.

  4. 04

    Assets and extensions

    Sitelinks, callouts, call and location assets set up properly.

  5. 05

    Negative keyword lists

    Irrelevant and job-seeker searches blocked from day one.

  6. 06

    Conversion goals

    Forms, calls and purchases counted as conversions in Google Ads.

  • People already search for you

    Customers type your service and city into Google and find competitors.

  • You need leads this month

    SEO will take time and you need enquiries while it grows.

  • Urgent or local demand

    Repairs, clinics, legal or emergency services where speed wins.

  • Past campaigns burned budget

    Broad keywords and no negatives brought clicks but no clients.

[ Process ]

How the work moves forward

Five clear stages with a result at the end of each. You see progress every week and approve each step before the next one starts.

  1. 01 · Audit

    Check the account, site and tracking

    We review past campaigns, your offer, the landing pages and what is actually being measured.

    1 week
  2. 02 · Measure

    Fix tracking first

    Conversions, calls and forms are set up in GA4, Google Ads and Meta before any budget is spent.

    3–5 days
  3. 03 · Launch

    Build and launch campaigns

    Structure, keywords or audiences, ad copy and creatives aligned with one clear offer per page.

    1–2 weeks
  4. 04 · Optimise

    Cut waste and scale winners

    Search terms, bids, audiences and creatives reviewed weekly against cost per lead or sale.

    Weekly
  5. 05 · Report

    Report in plain numbers

    A monthly review of spend, leads, sales and the next tests — no vanity metrics.

    Monthly
[ Scope ]

Three ways to start

Typical scopes for this direction. The exact estimate comes after a short brief — usually within two business days.

  1. Option 01

    Launch

    One platform set up properly, with tracking and a first campaign.

    • Tracking setup
    • Campaign build
    • First-month optimisation
    2–3 weeks Get an estimate
  2. Option 03

    Full funnel

    Ads, landing pages, tracking and CRM reporting run as one system.

    • Multi-channel campaigns
    • Landing page CRO
    • Lead-to-sale dashboard
[ FAQ ]

Questions before we start

Short answers to what clients ask us most often.

Ask your question All questions and answers
What is the difference to Google Ads Management?

This is the build of a focused Search setup. Management is the ongoing monthly work across Search and other Google campaign types.

Do you use broad match?

Only where conversion tracking is solid and there is enough data. Most new accounts start with phrase and exact match.

Can we advertise only in our area?

Yes. We target by city, radius or region and adjust bids by location and time of day.

What about Performance Max?

For lead generation we start with Search for control, and add Performance Max once there is reliable conversion data.

How much budget do we need?

For local services a test usually starts from €500–1,500 a month in ad spend; ecommerce and competitive niches need more. We size it to your cost per lead target before launch.

Who owns the ad accounts?

You do. Accounts, pixels and analytics are created in your name, and we work with access you can remove at any time.

[ Next step ]

Tell us about your project

Answer a few questions about your business — we will come back with a plan, timeline and estimate within two business days.