[ Google & Meta Advertising ]

Meta Ads that create demand on Facebook and Instagram

Campaigns for launches, offers and retargeting — reaching people before they search, with creatives built for the feed, Stories and Reels.

  • 1–2weeks to launch
  • 3–6creatives per test
  • CAPIserver-side tracking
  • Google Ads
  • Meta Pixel
  • Google Tag Manager
[ What you get ]

What is included

Facebook and Instagram campaigns for demand generation, retargeting, offers, and launches.

  1. 01

    Offer and audience plan

    Who you target, with what message, at which stage of the funnel.

  2. 02

    Ad creatives

    Static, carousel and short video formats sized for feed, Stories and Reels.

  3. 03

    Campaign setup

    Prospecting and retargeting campaigns with a clear budget split.

  4. 04

    Retargeting audiences

    Site visitors, video viewers and Instagram engagers brought back.

  5. 05

    Lead forms or landing pages

    Instant forms with qualifying questions or a dedicated page.

  6. 06

    Pixel and Conversions API

    Events sent from the browser and the server for reliable data.

  • People do not search for you yet

    A new product, brand or offer that needs to be seen first.

  • You have a visual product

    Food, beauty, fashion, interiors or events that sell through images.

  • You run launches and promotions

    Openings, seasonal offers, courses or limited-time deals.

  • Visitors leave without buying

    Plenty of traffic but too few return to finish the purchase.

[ Process ]

How the work moves forward

Five clear stages with a result at the end of each. You see progress every week and approve each step before the next one starts.

  1. 01 · Audit

    Check the account, site and tracking

    We review past campaigns, your offer, the landing pages and what is actually being measured.

    1 week
  2. 02 · Measure

    Fix tracking first

    Conversions, calls and forms are set up in GA4, Google Ads and Meta before any budget is spent.

    3–5 days
  3. 03 · Launch

    Build and launch campaigns

    Structure, keywords or audiences, ad copy and creatives aligned with one clear offer per page.

    1–2 weeks
  4. 04 · Optimise

    Cut waste and scale winners

    Search terms, bids, audiences and creatives reviewed weekly against cost per lead or sale.

    Weekly
  5. 05 · Report

    Report in plain numbers

    A monthly review of spend, leads, sales and the next tests — no vanity metrics.

    Monthly
[ Scope ]

Three ways to start

Typical scopes for this direction. The exact estimate comes after a short brief — usually within two business days.

  1. Option 01

    Launch

    One platform set up properly, with tracking and a first campaign.

    • Tracking setup
    • Campaign build
    • First-month optimisation
    2–3 weeks Get an estimate
  2. Option 03

    Full funnel

    Ads, landing pages, tracking and CRM reporting run as one system.

    • Multi-channel campaigns
    • Landing page CRO
    • Lead-to-sale dashboard
[ FAQ ]

Questions before we start

Short answers to what clients ask us most often.

Ask your question All questions and answers
Do we need to make the creatives?

No. We produce them from your photos, product shots or short clips, and tell you what to film if needed.

Are lead forms or landing pages better?

Forms bring cheaper leads, landing pages usually better ones. We test both and compare on lead quality, not just price.

What about iOS privacy limits?

We set up the Conversions API and aggregated events, which recovers much of the signal lost in the browser.

Is it worth it for B2B?

Sometimes — for retargeting, events and niche audiences. For most B2B leads we start with Google Search and LinkedIn data.

How much budget do we need?

For local services a test usually starts from €500–1,500 a month in ad spend; ecommerce and competitive niches need more. We size it to your cost per lead target before launch.

Who owns the ad accounts?

You do. Accounts, pixels and analytics are created in your name, and we work with access you can remove at any time.

[ Next step ]

Tell us about your project

Answer a few questions about your business — we will come back with a plan, timeline and estimate within two business days.