UX audit checklist: 20 issues that quietly cost you leads
Most websites lose clients not because of design but because of small frictions: an unclear offer, a long form, a hidden phone number. Use this checklist to find them.
A UX audit is not about taste. It is a systematic look at the places where visitors hesitate, get confused or leave. Here is the checklist we start with on every project — you can run most of it yourself in an hour.
First screen
- Can a new visitor say what you do in five seconds?
- Is there one clear primary action?
- Does the headline speak about the client’s result, not about you?
- Is the page fast on a mobile connection?
Trust
- Real cases, reviews or numbers near the call to action
- Clear contacts and company details
- Prices or at least price ranges where clients expect them
- No broken links, typos or outdated dates
Navigation
- Menu items named the way clients search
- Service pages reachable in two clicks
- A visible path back from any page
- Search or filters on large catalogs
Forms and conversion
- Only the fields you really need
- Clear error messages that don’t erase entered data
- A confirmation that tells the visitor what happens next
- Alternative contact channels: messenger, phone, callback
Mobile
- Buttons large enough to tap
- No horizontal scrolling or overlapping elements
- Phone numbers and emails are clickable
- Popups don’t block the content on small screens
Found more than five issues? That is normal — and each fixed one usually lifts conversion a little. If you want a deeper review with recordings, heatmaps and prioritised fixes, take a look at our UX audit service.