Business websitesCustom plugins

A direct-booking plugin that cut OTA commissions

A custom room-booking plugin with live availability, seasonal prices and online prepayment.

Client
Hotel Varna
Industry
Hospitality
Location
Varna, Bulgaria
Year
2023
Duration
6 weeks
[ What the client got ]

Direct bookings grew by 210%, saving €38k in commissions a year

  • Direct bookings
    Before120 / season After372 / season
  • Share of bookings via OTAs
    Before81% After52%
  • Commissions saved per year
    €38k
01

Challenge

Eight of ten bookings came through online travel agencies with 15–18% commission. The hotel website only had a contact form.

02

Solution

We built a booking plugin for the existing WordPress site: live availability synced with the channel manager, seasonal and length-of-stay pricing, and prepayment by card.

03

Results

Guests who found the hotel on booking platforms now complete the booking on the hotel's own site, where the price is lower and the room is guaranteed. The money that used to go to commissions now funds the hotel's own marketing.

Direct site bookings rose 210% — we rely less on Booking.com and its fees.
General Manager, Hotel Varna
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